At Midland Tomorrow, our goal is simple: We work to attract and retain quality jobs that fit our business infrastructure and knowledge base. The means to achieve that goal are a little more complex, but they're guided by our strategic plan that divides our goals and objectives into three main areas:

Enable Business Retention and Expansion

Midland has a long history of proactive engagement with our existing economic base businesses, and we are continuing to help those businesses work to meet their existing growth plans by acting as a liaison between business, utilities, and local and state governments. Our proactive strategy utilizes all resources available to us to create a pro-business climate for growth, ensuring that local businesses continue to choose Midland for their growth and investment.

Promote Innovation at Midland's Existing Employers

Midland Tomorrow utilizes a blended economic gardening strategy that blends traditional business retention strategies (assistance with incentives) with proactive assessments of companies' growth opportunities and assistance to help them develop and reach growth targets. We work continuously to help over 90 local manufacturing and technology businesses develop new products, new customers and new markets, with the goal of making Midland an adaptive leader in fostering and successfully launching high-expectation new technology companies.

Research and Attract National Businesses

We're working to build proactive business relationships with chemical and technology companies around the globe that fit our business infrastructure. We're also working with our regional partners to do the same for national and international solar manufacturers. Our region has a strong value proposition to compete in both these key technology areas, and we're aggressively promoting the unique and deep technology manufacturing knowledge of our region - an advantage other areas can't match.


There's a lot more to our strategy, but the goal is always the same: Making Midland (and making Midland known as) the best place for chemical and technology businesses to locate and grow their jobs and investment. For more information, click the link on the right to download a PDF summary of our strategic plan.